Circular Sydney

Rethink. Relearn. Reinvent.

From climate change to AI, the future of brands is being rewritten. Will your business keep up?

From startups to established businesses, Circular Sydney brings together purpose-led and sustainable brands to rethink, relearn and reinvent—turning purpose into growth.
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Created by
Supported by

Circular Sydney
LIVE 2025

Join 100+ purpose-led and sustainable businesses in Sydney. Challenge old ways, spark bold ideas and take action to turn purpose into growth.

July 2025 | Sydney

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A full day of expert insights
& hands-on learning

Four game-changing areas. No fluff, no theory—just bold ideas, proven strategies and practical tools to help you grow with purpose and make an impact where it matters.

01

Know your customers

Learn how to tap into data, trends and psychology to craft messaging that resonates, build loyalty and turn customers into advocates.

02

Make impact your competitive edge

See how Sydney’s leading purpose-led and sustainable brands tell their stories and make a difference. Learn how to communicate your brand’s purpose to stand out and build customer loyalty.

03

Understand the digital ecosystem

Your brand is the entire digital experience you create. Learn how to use data to understand what your audience feels. Match your digital channels to your goals. Invest in what really matters.

04

Scale with AI & digital innovation

Learn how brands are reinventing workflows and content creation using AI and emerging tech. Share insights, exchange ideas and discover new ways to innovate and scale.

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Who should attend?

Circular Sydney LIVE 2025 is for Sydney business owners and startup founders building brands with purpose—profitable, impactful and built for the future.

Join us to co-create, connect and redefine what business can be.

ReCo Digital co-founders, Danling Xiao and Anett Petrovics.

“Circular Sydney is a fantastic initiative that brings together Sydney's changemakers to drive positive change.”

Nila Rezaei,
Chair of NSW Chapter,  
Design Institute of Australia
Co-founder, RK Collective

"If only everyone was able to bring creativity, care and curation to their work as the ReCo Digital team has done, the worldwould surely be better. I am sure Circular Sydney will inspire that."

Mikey Leung,
Co-founder, Digital Storytellers

Early bird registration

Be the first to hear our speaker announcements and secure your discounted ticket to Circular Sydney LIVE 2025.

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About ReCo Digital

At ReCo Digital, we're driven by curiosity and possibility — and how they catalyse positive change.

Collaborating with innovators, businesses and policymakers, we experiment, learn and deliver, turning insights into practical actions that help our clients grow.

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Early bird registration

Be the first to hear our speaker announcements and secure your discounted ticket to Circular Sydney LIVE 2025.

Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
FAQs

What is Circular Sydney by ReCo Digital?

Circular Sydney is a platform by ReCo Digital, designed to help purpose-led and sustainable businesses rethink how they communicate, connect and grow in a rapidly changing world. Through expert insights, hands-on learning and powerful connections, we equip brands with the tools to amplify their influence, drive impact and scale with confidence.

What can I learn from Circular Sydney LIVE 2025?

This isn’t just another marketing event—it’s a deep dive into how businesses can build influence, leverage technology and create meaningful impact through branding and communication.

Expect bold ideas, real conversations and actionable insights that will help you take your business further.

Who is Circular Sydney LIVE 2025 for?

This event is for founders, brand leaders, and marketers who want to build stronger, more purposeful businesses. Whether you’re an established brand looking to scale or an emerging business figuring out how to position yourself, you’ll gain the tools, insights and network to move forward with clarity and confidence.

  • Established businesses – ready to scale, strengthen your brand and drive sustainable growth.
  • Emerging startups – figuring out how to position your brand and connect with the right audience.

How does branding and digital marketing help businesses grow?

Branding isn’t just about a logo—it’s about how your business is perceived, remembered, and trusted. In today’s digital world, a strong brand:

  • Builds credibility and attracts loyal customers.
  • Cuts through the noise in a crowded market.
  • Drives higher engagement and long-term growth.

How can purpose-driven brands stand out online?

With digital spaces more saturated than ever, storytelling and authenticity are key to standing out. Purpose-driven brands need to communicate their ‘why’ clearly, balance impact with strategy and invest in where that matters. Circular Sydney LIVE explores how successful brands have mastered this balance and how you can apply their strategies to your business.

What role does AI and digital innovation play in branding and marketing?

AI is transforming how businesses engage, market, and scale. At Circular Sydney LIVE, we’ll explore:

  • AI-powered branding & content strategies—how businesses are using AI to craft compelling stories.
  • Data-driven marketing—how automation and analytics improve targeting & engagement.
  • The intersection of creativity & technology—how to use innovation without losing authenticity.

What makes Circular Sydney LIVE different from other business events?

Most events give you theory—we focus on action.

  • Immersive, hands-on learning—not just passive talks.
  • A curated community—connecting businesses that align on purpose & ambition.
  • Real case studies & insights—not just surface-level advice.
  • A fresh, bold approach—combining branding, influence, and digital strategy in one event.
Acknowledgement
ReCo Digital acknowledges the Traditional Custodians of the lands upon which this initiative takes place: Gadigal, Worimi, Bedegal, Guringai, Tharawal, Darkinjung, Dharug, Wallumedegal and Gumbaynggirr Country. We pay our respects to the Traditional Custodians of the lands, past, present and emerging. We recognise their deep connection to the lands and their unique cultural heritage, which continues to enrich our shared community.
We thank all our partners, interviewees and Uncle Phil for their contribution to the publication.
Credits
Project director: Danling Xiao
Artwork: Paige Hasaballah, Delta Venus
Advisors: Gemma Dawson, Matthew Wright-Simon
Project managers: Anett Petrovics, Noah Kirby
Editors: Zoe Duc, Adam Matthews, Lina Wood, Lucy Campbell, Myra Mow, Pak Chuen Lee, Kim Warner, Martina Novajas
AI content tool development: Ryan Qu
Funding partner: City of Sydney