About

Who we are, our approach to work and AI

Abstract green glass spheres

Our Mission: Restoring Clarity & Human Connection

Digital transformation has created extraordinary opportunity — but also confusion and a loss of intention. We’ve seen businesses lose confidence, leaders feel uncertain, and trust erode. When knowledge is absent, opportunists step in. With AI, this will only accelerate.

ReCo exists to restore clarity and human connection to the system. We help organisations distill complexity and make better decisions, building brands that are grounded, credible and resilient.

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How We Work

3 principles we build against to make sure your website and workflow is AI-ready.

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Street gallery wall displaying colorful abstract digital artworks and photography. Mundane Matters for City of Sydney.

1

Research Led

We start with audience insight. We study how people think, feel, and choose, then we build around that.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney. 

2

Creativity First

We design content that people actually want. Strategy, copywriting, creative direction, all grounded in human psychology.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney. 

3

AI Powered

AI handles the volume: research, drafting, verification. Human judgment guides everything.

Led by Changemaker, Danling Xiao

Born in China, Danling Xiao moved to Australia at 17. She’s learnt the hard way what it’s like to start from scratch, to adapt and to build a career in a foreign country. Over 15 years, she has worked at the intersection of brand psychology, creative direction and AI, leading work for ASX-listed companies, Bayer Australia and the City of Sydney. Her work has reached millions globally.

Danling personally leads every engagement at ReCo. When you work with us, your brand is in trusted hands, and every piece of work meets the highest standard.

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Portrait of Danling Xiao, founder of ReCo.

Our Team

Our team is a group of senior and junior strategists, creatives and engineers. We build at the intersection of strategy, creativity and AI.

Senior Advisory
& Technical
Team

A core team of senior strategists, creative directors and AI engineers, each with deep expertise in their field. We bring decades of combined experience across brand, marketing and AI.

Talent From Global Leading Universities

Through ReCo School of Work we train the next generation of creative professionals. Our students and interns come from UNSW, USyd, UPenn, Cornell, Duke and Berkeley, bringing fresh perspectives, cross-cultural collaboration and curiosity.

AI Workflow
& Enhanced Intelligence

We’ve integrated AI into every stage of our workflow, from research to production. We deploy our own systems to streamline research and verification, freeing our team to focus on strategy and creativity.

ReCo School of Work students and team members participating in a work-learning initiative program

UNSW WIL Partner

Partnership with UNSW Art & Design Work Integrated Learning (WIL).

UPenn, Cornell, Duke, Berkeley

Through University of Sydney Study Abroad.

12+ Projects Delivered

By 30+ students in 3 years, including ReCo’s flagship event, ReCo LIVE.

ReCo School of Work students and team members participating in a work-learning initiative program

UNSW WIL Partner

Partnership with UNSW Art & Design Work Integrated Learning (WIL).

UPenn, Cornell, Duke, Berkeley

Through University of Sydney Study Abroad.

12+ Projects Delivered

By 30+ students in 3 years, including ReCo’s flagship event, ReCo LIVE.

ReCo School of Work students and team members participating in a work-learning initiative program

UNSW WIL Partner

Partnership with UNSW Art & Design Work Integrated Learning (WIL).

UPenn, Cornell, Duke, Berkeley

Through University of Sydney Study Abroad.

12+ Projects Delivered

By 30+ students in 3 years, including ReCo’s flagship event, ReCo LIVE.

ReCo School of Work students and team members participating in a work-learning initiative program

UNSW WIL Partner

Partnership with UNSW Art & Design Work Integrated Learning (WIL).

UPenn, Cornell, Duke, Berkeley

Through University of Sydney Study Abroad.

12+ Projects Delivered

By 30+ students in 3 years, including ReCo’s flagship event, ReCo LIVE.

Life at ReCo

Cohorts, studio days and the occasional cake. Moments from our work-learning program in Sydney.

Cohorts, studio days and the occasional cake. Moments from our work-learning program in Sydney.

Three people in the ReCo Rosebery studio lounge, one kneeling on the grey rug and one seated in a black armchair, with a cat nearby and framed artwork on the wall.
Students gathered around a long wooden table sharing takeaway food boxes in a UNSW Art & Design studio with a blue timber ceiling and stained-glass window.
Group selfie of about nine smiling ReCo students and staff crowded together indoors, several making peace signs, on the final day of Term 2.
Design mentor Robyn standing and talking with the ReCo team, who are seated around a table with open laptops in the studio.
Three people smiling around a wooden table at an outdoor cafe, with paper cups and a number 20 table marker, at Holiday's farewell lunch.
ReCo team members seated around a low table with laptops and plates of lamington cake in a sunlit studio room.
Four people posing together on a balcony with autumn trees behind them, one making a peace sign, celebrating Holiday's last day.
Group photo of the ReCo interns gathered around a table with a laptop, smiling towards the camera in the studio.
Six people seated around a long wooden table in a brick-walled restaurant at night, smiling at the camera.
A large group seated around a white boardroom table with laptops, notebooks and sticky notes, in a room lined with display cabinets and framed pictures.
Several people leaning over a studio bench to photograph pastries in an open box with their phones, beside a tall arched window.
Six people gathered around a long pale table in a cafe hung with dried flowers, one waving at the camera.
A group in conversation along a long pink table under pink neon lights, in a restaurant with concrete columns and breeze-block walls.
A grey-and-cream cat standing on a laptop sleeve on a wooden table, with someone smiling behind and sunlight coming through tall windows.
Three people talking in a sunlit living room, seated on a leather sofa and an armchair beside floor-to-ceiling windows overlooking trees.
Two people working at a table with laptops and water bottles, one making a peace sign, with a cat on a side table and a park view through the window.
Three people working on laptops in outdoor chairs on a sunny balcony, beside a whiteboard, with trees and a park behind.
Four people around a long wooden table with laptops and pastries in a studio, two waving at the camera, a clothing rack behind them.
Four people smiling around a table of shared noodle and rice bowls, beneath a vintage Fanta sign.
A laptop screen showing a four-person video call, with a webcam clipped to the top of the screen.
Someone working at a laptop across a long white desk under a warm orange wall, with cables, a hard drive and sticky notes in the foreground.
Group selfie of six people smiling in the office, in front of a white brick wall.
Four people around a low table with a chalkboard sign reading "you can just Do Things", a plant and a bowl of fruit and snacks.
A person standing on a white cyclorama in a photography studio beside a softbox light, a stool and a small table.
Two people making peace signs in a metal-clad lift, carrying bags.
Two people setting up a DSLR on a tripod over a white-clothed table with glassware, in a bright living room.
Four people washing up and clearing dishes in a home kitchen, one making a peace sign, one smiling close to the camera.
Two people at a table with laptops and a large hand-drawn storyboard, a cat standing on the table beside them.
Someone smiling at a cafe table with a raspberry-topped pavlova on a plate in front of them.

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Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

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