How do we stay compliant with TGA and AHPRA while doing this?

Compliance is the constraint we design inside, not a review step at the end. Claims are traced to sources, therapeutic language is checked against TGA guidance, and practitioner-fronted content follows AHPRA advertising rules. Every claim keeps its citation so an audit is a lookup, not an investigation.

What is the difference between SEO and GEO for health organisations?

SEO chases rankings and clicks on Google. GEO structures your content so AI systems cite you inside their generated answers, even when nobody clicks through to your site.

What are ReCo's services?

We offer 3 core services. AI-Ready Website: We rebuild your website to be structured for AI readability and citation — with naming standards, governance, and a system your team can extend without a developer. Content System: We build a full-content pipeline using AI for research, verification and production — human-approved, brand-driven, and built to compound over time. AI Innovation: We build agentic AI systems that streamline research, verification and content production. Efficiency without compromising trust and quality.

Why is my highly ranked health page not showing up in ChatGPT or Gemini?

Because AI systems weight different signals. Only 38% of sources cited in Google AI Overviews rank in the top 10 organic results, down from 76% six months earlier (Ahrefs, 863,000 keywords). Entity recognition, schema and third-party validation matter more than backlinks and keyword density.

Can I use AI to write my clinic's website copy?

Yes, with a human check on every line. Where AI-generated content advertises therapeutic goods it is subject to the Therapeutic Goods Advertising Code like any other advertising, and the TGA expects advertisers to have robust human review before publication, with outcome-based, benefit-heavy or testimonial-like language stripped out (TGA compliance principles, 2026–27).

Does an llms.txt file help my content get found by AI?

Not on its own. Testing across roughly 300,000 domains found no significant correlation between having an llms.txt file and being cited by AI, and Google confirmed in July 2025 that it does not support the file (SE Ranking). It helps AI interpret your content once you have already been found.

Is my symptom checker or triage tool a medical device under Australian law?

Likely yes, if it predicts, diagnoses or triages. Australia's software-based medical device framework, in force since February 2021, classifies such software as SaMD on intended purpose, requiring ARTG inclusion and clinical evidence (TGA).

How much do Australians actually trust AI health answers?

68% report moderate to high trust in AI in healthcare, but only 16% report high or very high trust (Zhou, Hoda & Ling, 2026). Separately, 9.9% of Australian adults asked ChatGPT a health question in the six months to June 2024 (Medical Journal of Australia). Trust is broad but shallow, and that is where verified brands win.

Do we need to change our website, or just add content?

Usually both, but structure comes first. AI systems parse pages before they weigh words, so a well-written page inside a poor information architecture stays invisible. We restructure what you have, then build on it — you rarely need a rebuild.

How do we measure whether this is working?

Three signals, not one: citation share in AI answers for the questions your patients actually ask, structured-data coverage across your key pages, and traditional search and referral performance. The first moves within a quarter; the rest compound.

Published by ReCo | AUGUST 2026

AI and Health Search in 2026: What Health Organisations Need to Know

How Australians now search for health information, what AI cites, and what you must do to stay visible.

Abstract 3D render of translucent green glass spheres and organic forms on a pale background.

How Patients Find Information Has Changed

44%

Of all Australians asked AI for medical advice

Australia’s Health Pulse: The AI Edition, 2026, TMRW

35%

Used AI for a second opinion on their doctor

Australia’s Health Pulse: The AI Edition, 2026, TMRW

27%

Shared personal medical data with AI

Australia’s Health Pulse: The AI Edition, 2026, TMRW

Traffic to authoritative health sites is falling, while AI-assisted misinformation rises.

Between 2024 and 2026, health search in Australia changed shape. AI systems now synthesise answers instead of returning links, and users often never leave the search interface: around 60% of searches end without a click, rising past 80% when an AI Overview resolves the query.

Speak with Us

Similarweb & SparkToro

Patient Behaviour Shift

Brand Visibility Shift

AI Citation Checklist

Patient Behaviour Shift

KEY FACTORS

Access & Cost

27%

Delayed or did not see a GP when needed

ABS Patient Experiences, 2024–25

7.7%

Delayed or did not see a GP because of cost

ABS Patient Experiences, 2024–25

44%

Of all Australians asked AI for medical advice

Australia’s Health Pulse: The AI Edition, 2026, TMRW

BEHAVIOURS

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Australians generally accept (42%) or tolerate AI (28%), but few approve (16%) or embrace (7%) it.

The Conversation

Trust and acceptance depend on the AI application

People tend to have faith in the capability and helpfulness of AI systems, but are more sceptical of their safety, security, and fairness.

University of Queensland

Speak with Us

Patient Behaviour Shift

KEY FACTORS

Access & Cost

27%

Delayed or did not see a GP when needed

ABS Patient Experiences, 2024–25

7.7%

Delayed or did not see a GP because of cost

ABS Patient Experiences, 2024–25

44%

Of all Australians asked AI for medical advice

Australia’s Health Pulse: The AI Edition, 2026, TMRW

BEHAVIOURS

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Australians generally accept (42%) or tolerate AI (28%), but few approve (16%) or embrace (7%) it.

The Conversation

Trust and acceptance depend on the AI application

People tend to have faith in the capability and helpfulness of AI systems, but are more sceptical of their safety, security, and fairness.

University of Queensland

Speak with Us

Patient Behaviour Shift

KEY FACTORS

Access & Cost

27%

Delayed or did not see a GP when needed

ABS Patient Experiences, 2024–25

7.7%

Delayed or did not see a GP because of cost

ABS Patient Experiences, 2024–25

44%

Of all Australians asked AI for medical advice

Australia’s Health Pulse: The AI Edition, 2026, TMRW

BEHAVIOURS

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Australians generally accept (42%) or tolerate AI (28%), but few approve (16%) or embrace (7%) it.

The Conversation

Trust and acceptance depend on the AI application

People tend to have faith in the capability and helpfulness of AI systems, but are more sceptical of their safety, security, and fairness.

University of Queensland

Speak with Us

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

Discuss how we can support your organisation.

Book a Call

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

Discuss how we can support your organisation.

Book a Call

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

Discuss how we can support your organisation.

Book a Call

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Learn More

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Learn More

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

Learn More

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Learn More

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Learn More

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

Learn More

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Learn More

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Learn More

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

Learn More

Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

Let's Work Together

If you're navigating the AI age, you need a marketing system that works. Let's build yours.

Book a Call

Research from
Our AI Content System

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Stillness Is the New Luxury | Founder’s Notes

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Singular Emotion Marketing Is Officially Dead | Founder’s Notes

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How to Market a Women’s Health Clinic in Australia

Aug 9, 2026

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Aug 9, 2026

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Singular Emotion Marketing Is Officially Dead | Founder’s Notes

Aug 9, 2026

Founder’s Notes

Content Marketing

How to Market a Women’s Health Clinic in Australia

Aug 9, 2026

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Stillness Is the New Luxury | Founder’s Notes

Aug 9, 2026

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Content Marketing

Singular Emotion Marketing Is Officially Dead | Founder’s Notes

Aug 9, 2026

Founder’s Notes

Content Marketing

Health Marketing FAQs

Australia’s Health Pulse: The AI Edition, 2026, TMRW

Disclaimer: This briefing was researched using ReCo Content AI, our proprietary agentic content system, and edited by the ReCo team. It draws on published research and regulator guidance from 2024 to 2026. The information provided is for educational purposes only and does not constitute legal, clinical, or regulatory advice. Organisations should consult qualified advisors for guidance on TGA, AHPRA and DTA obligations.

AI and Health Search in 2026: What Health Organisations Need to Know

How Patients Find Information Has Changed

Traffic to authoritative health sites is falling, while AI-assisted misinformation rises.

Patient Behaviour Shift

Access & Cost

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Trust and acceptance depend on the AI application

Patient Behaviour Shift

Access & Cost

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Trust and acceptance depend on the AI application

Patient Behaviour Shift

Access & Cost

Do Australian People Trust AI?

Australians generally accept or tolerate AI

Trust and acceptance depend on the AI application

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

To maintain visibility and trust online, Australian health organisations must rebuild their content for AI reading, within strict TGA and AHPRA rules.

What We Do

AI-Ready Website

Content System

AI Innovation

What We Do

AI-Ready Website

Content System

AI Innovation

What We Do

AI-Ready Website

Content System

AI Innovation

Let's Work Together

Let's Work Together

Let's Work Together

Research from Our AI Content System

How to Market a Women’s Health Clinic in Australia

Stillness Is the New Luxury | Founder’s Notes

Singular Emotion Marketing Is Officially Dead | Founder’s Notes

How to Market a Women’s Health Clinic in Australia

Stillness Is the New Luxury | Founder’s Notes

Singular Emotion Marketing Is Officially Dead | Founder’s Notes

How to Market a Women’s Health Clinic in Australia

Stillness Is the New Luxury | Founder’s Notes

Singular Emotion Marketing Is Officially Dead | Founder’s Notes

Health Marketing FAQs

Sources

Research from
Our AI Content System