ReCo LIVE 2025 Recap

ReCo LIVE 2025 Recap

Proudly Supported by City of Sydney

Proudly supported by City of Sydney

Proudly supported by
City of Sydney

One day. 100 leaders. ReCo’s flagship event rethinking brand building in the AI age.

ReCo LIVE 2025 was a one-day summit in Sydney for purpose-led founders, marketers, and creative leaders. Focusing on mission-driven business, it shared knowledge about audience insights, brand building and content creation with AI.

Supported by

City of Sydney logo
The full room at ReCo LIVE 2025, seated at long tables

250+ People Involved

100+ in the room, 100 on the livestream, plus speakers, mentors, partners, staff, collaborators and volunteers.

Sydney's Changemakers

Speakers and mentors from Canva, Dovetail, the City of Sydney and Decidr, in a room of Sydney’s purpose-led brands.

7 Weeks from Concept to Launch

Concept to doors open, built end-to-end by ReCo, backed by the City of Sydney, Boomerang Labs, Radish Events and 10 partner organisations.

250+ People Involved

100+ in the room, 100 on the livestream, plus speakers, mentors, partners, staff, collaborators and volunteers.

Sydney's Changemakers

Speakers and mentors from Canva, Dovetail, the City of Sydney and Decidr, in a room of Sydney’s purpose-led brands.

7 Weeks from Concept to Launch

Concept to doors open, built end-to-end by ReCo, backed by the City of Sydney, Boomerang Labs, Radish Events and 10 partner organisations.

ReCo LIVE 2025 recap film

From the Stage

6 PechaKucha talks. 3 keynotes. 15 mentor workshops. Real business problems, solved on the spot.

Jess Scully

Jess Scully

Host · Author, curator, city-maker

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Sarah Burton

Lead Product Designer, Dovetail (previous)

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Candice Mattiske

Content Creative Group Lead, Canva

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Olga Argyrou

Senior Marketing Manager, City of Sydney

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Kaz McGrath

Co-founder, PLAI (Purpose-Led AI)

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Caitlyn Touzell

General Manager, Boomerang Labs

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Nila Rezaei

Co-founder & Design Director, RK Collective

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David Brudenell

Executive Director, Decidr

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Nina Jung

Growth specialist

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Danling Xiao

Co-founder & Creative Director, ReCo

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Ben Bruckman

Reset · East Asian medicine & somatic integration

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Jo Taranto

Co-founder, Good for the Hood

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Mikey Leung

Co-founder, Digital Storytellers

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Natasha Ritz

Head of Customer, Chirp

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Piers Grove

Co-founder, EnergyLab & Boomerang Labs

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Tom Burford

Head of Marketing, Ortto

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Grace Young

For-purpose digital entrepreneur

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Crystal McGregor

Tech Ready Women

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Christine Sultana

Managing Director, Nightjar

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Bonnie MacTavish

Nightjar

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Trena Blair

Coach Lou, FD Global Academy

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Sophia Zhang

Senior Marketing Manager, LinkedIn

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Rachel Ward

Head of Franchise, Decidr

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Mary Walker

Digital Content Manager, ReCo

What Was Shared

Trust in the AI Age

The consensus from the room: in a world of infinite content, human truth is the only thing that can’t be automated.

Speakers from Canva, Dovetail and the City of Sydney dug into one question: how do you use AI without losing the humanity that makes a brand worth believing in?

Beyond the Brand

From placemaking with the City of Sydney to community-building with Good for the Hood, the conversation stretched beyond the usual marketing bubble.

Because the brands that win in the AI age aren’t just smarter. They’re more connected to place, community and purpose.

The Technical Edge

Purpose without execution is just a poster. ReCo LIVE dug into the how. Our mentors covered three areas: customer insight and engagement, digital ecosystems, and AI in marketing and automation.

15 mentor workshops. Real business problems. Solved on the spot.

Trust in the AI Age

The consensus from the room: in a world of infinite content, human truth is the only thing that can’t be automated.

Speakers from Canva, Dovetail and the City of Sydney dug into one question: how do you use AI without losing the humanity that makes a brand worth believing in?

Beyond the Brand

From placemaking with the City of Sydney to community-building with Good for the Hood, the conversation stretched beyond the usual marketing bubble.

Because the brands that win in the AI age aren’t just smarter. They’re more connected to place, community and purpose.

The Technical Edge

Purpose without execution is just a poster. ReCo LIVE dug into the how. Our mentors covered three areas: customer insight and engagement, digital ecosystems, and AI in marketing and automation.

15 mentor workshops. Real business problems. Solved on the spot.

Who Was in the Room?

Marketing leaders, innovators and public-sector pioneers. All brought together by one question: how do we build trust when AI is changing everything?

Danling Xiao presenting on stage at ReCo LIVE 2025
Attendees seated for a keynote at ReCo LIVE 2025
A mentor workshop in progress at ReCo LIVE 2025
Attendees during the breathwork reset with Ben Bruckman
The full room at ReCo LIVE 2025
Zero-waste lunch by Radish Events at ReCo LIVE 2025
The ReCo LIVE production team
The ReCo LIVE team at the end of the day

From Our Audience

“What a wonderful focus on practical actions, inspired solutions and an excellent chance to connect with the community.”

Amy Low,
CEO, The Social Outfit

“The event was well planned, thoughtfully curated, and smoothly executed. I was impressed by the quality of attendees… what I saw that day gave me some unexpected hope.”

Diana Dong,
Managing Director, Sussex Australasia

“An event for meaningful dialogue and facilitating genuine connections that drive positive change… I’d love to see ReCo LIVE happen again!”

Angela Zhou,
Sun Health and Wellness

“Attendees weren’t just learning. They were connecting, sharing, and building ideas together. Events like this play a vital role in helping Sydney’s business ecosystem stay innovative, inclusive and globally competitive.”

Sarah Macaulay

“A well researched, engaged, planet-positive powerhouse of ideas and people. Can’t wait for the next event!”

Heidi Dokulil,
co-founder, The New Set

“Being part of ReCo LIVE was such a fulfilling experience… In just half a year, I’ve learned so much from you. Thank you for trusting me to be a part of something so big and impactful.”

Akshata Iyer,
ReCo intern, M.Des, UNSW

See the Case Study: How We Built the Event in 7 Weeks

ReCo LIVE was designed, built and executed by ReCo in a 7-week sprint. Strategy, brand, web, campaign, ad testing, partner comms, presentation design, an opening film, live streaming and same-day social content. All running through the same content systems we build for clients.

The ReCo LIVE production team gathered around a workbench
The ReCo LIVE production team gathered around a workbench

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

AI Innovation

We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

ReCo LIVE Will Return in 2027

If you'd like to collaborate, please contact us.

ReCo LIVE Will Return in 2027

If you’d like to collaborate, please contact us.

ReCo LIVE Will Return in 2027

If you’d like to collaborate, please contact us.

ReCo LIVE FAQs

ReCo acknowledges the Traditional Custodians of the lands on which ReCo LIVE 2025 took place, the Gadigal people of the Eora Nation. We pay our respects to the Traditional Custodians of the lands, past, present and emerging. We recognise their deep connection to the lands and their unique cultural heritage, which continues to enrich our shared community.

Supported by

City of Sydney logo

Supporting Partners

Boomerang Labs logo
Radish Events logo
Uncommon Hospitality logo

Community Partners

FD Global Academy logo
Tech Ready Women logo

Charity Supporter

Groundswell logo

Community Supporters

The Impact Collab logo
Purpose With Profit logo
Better Business Partnership logo

Environmental Supporter

Cercle logo

Produced by ReCo

Project director: Danling Xiao

Project manager: Noah Kirby

Event management: Anett Petrovics

Photography: Jason de Plater

Content managers: Mary Walker, Mert Kayabas

Content editor: Gabrielle dela Cruz

Video editors: Karen Oyama, Faiz Zahirul

Live streaming: Ceremony Cast

Designers: Mayu Ashizawa, Akshata Iyer, Riya Mary Mathew

AI strategists & developers: Ellen Zheng, Zhakhangir Mamayev

Artwork: Deltavenus