Liane Rossler on Creativity and Designing for Good

An interview with Liane Rossler, Founder of Superlocalstudio

This article is part of Circular Sydney, ReCo’s initiative to empower sustainable businesses, supported by the City of Sydney Knowledge Exchange grant. See how it came to life in our case study.

City of Sydney

Interviewee: Liane Rossler

Interviewee: Liane Rossler

, Founder

Founder

, Superlocalstudio

Written by

, Lina Wood

, Danling Xiao

An arrangement of earthy ceramic vessels holding native Australian plants and branches, set on lichen-covered rocks
Image: Liane Rossler / Superlocalstudio

Summary

We can make anything at any time, which is precisely the problem. Liane Rossler, artist, designer and founder of Superlocalstudio, explains why she treats every material and process as part of the outcome rather than a means to it, what a seed becoming a tree says about building on a healthy base, and what she tells creatives who want their work to matter.

What this interview covers

  • What are some key principles you use in your creative practice?

  • How do you minimise waste and promote sustainability in the work you do?‍

  • How can creativity address challenges in the transition to a circular economy?

  • What’s your advice for other artists, designers and businesses?

Over the years, we’ve been very fortunate to learn from Liane Rossler. Her wisdom and passion has inspired us to pursue work that carries deep meaning and lasting impact. In this interview, we talk to Liane about her practice, her unique perspective on creativity and the world and advice for fellow creatives who aspire to make a difference in the world.

We live in a world where we can create anything at any time, but good things take time.

Liane Rossler, Founder, Superlocalstudio

What are some key principles you use in your creative practice?

We’re at a point as a society where we’ve made such rapid developments and advancements in manufacturing and production, we’ve gotten too smart for our own good. We’re seeing the enormous impacts we’ve made on the planet.

As creatives, we need to think about what kind of future we’re creating, the incredible opportunity to address that and how it’s going to inspire people.

When I create, I look at every project with a fresh perspective. I think about how to improve it or create it with the least environmental impact. I question what needs to be done, how can we do it, and how we can create in an engaging way—while growing and doing good together.

Every material and process is an integral part of the outcome. If you’re trying to do something beneficial, your process needs to align with what you’re trying to achieve. We need to consider what kind of impact we’re creating during the process and what happens to the product at the end of its life.

I’m endlessly restored and inspired by nature. We live in a world where we can create anything at any time, but good things take time. If you look to nature, you plant a seed, over time that seed grows into a big tree with a strong foundation. It’s important to create long-term strong growth with a healthy base.

In my studio and my home, I create the opportunity for life to thrive. I’ve always loved gardening. Being able to grow is the gift that keeps on giving. The plants benefit, and we benefit from them. The challenge is how we appreciate them and look after them.

How do you minimise waste and promote sustainability in the work you do?

With my ceramics, what I love about it is the process itself. The clay comes from ‌Earth and you work it with your hands. It’s an enriching, enjoyable and intentional process.

If you want it to be stronger and live longer, you add heat to it. If you don’t like it, you put it back in the water and start again. It goes back to the ground. It’s zero waste. The whole process has a cycle of connection to the planet.

The clays are sourced locally and directly from the supplier. They have different textures and characteristics in different states in Australia. By working with suppliers directly, we also support independent businesses.

The outcome of the end product is to nurture life. Whether it’s to display food or plants that nourish us, the purpose of my ceramics is to provide benefits. They’re designed to be timeless and durable. I like to show the simplicity of the material and form. It’s calming to the mind and complementary to the nature or food it’s presenting.

When I design exhibitions or events, I also consider all the materials and processes from the outset. I make sure we use materials in the most sustainable way and nothing goes to landfill.

For my collaborative work, the approach remains the same. I work with people who share the same vision. For example, my collaboration with Sarah K, ‘Plastic Fantastic’ for Supercyclers. Plastic is useful, but its disposability and scale is harming the environment. We used waste from a grocery shop and transformed it into beautiful objects, to inspire people to look at plastic products in a different way.

How can creativity address challenges in the transition to a circular economy?

In Pacific and First Nations cultures, life follows a natural circle. Until plastics came in, people used materials from nature. For example, cooking and eating with leaves, and when done, it returned to nature. There’s no waste in nature.

We haven’t always had as much of everything. The scale and disposal of plastic has changed the way we live and the natural environment in the last 50 years. For example, when we look at river systems, plastic packaging, single-use products and fast fashion have caused a lot of harm.

We can do what we can to stop it, and build an alternative model. In the work I do, each project is part of a long continuous line of practice. They’re like veins on a leaf. They show people how we can create things in a different way, still functional and with design focus, but with less environmental impact. The alternative wave is building and people are taking action. All those actions add up.

What’s your advice for other artists, designers and businesses?

Do good work. Not only what it looks like now, but the process and destination are as important. It’s rewarding when it’s not only the outcome, but the considered effort along the way.

Long-term growth means you need to be patient. There’s so much distraction in the world, it’s important to know our ‘why’ and have a long-term view. Develop patience as you learn new techniques or processes when creating.

Surround yourself with people who share the same vision and do their best to improve the world. Be curious and open. We all have our differences. When they’re shared and amplified, we can achieve better outcomes together.

lianerossler.com.au superlocal.com.au

Frequently asked questions

What principles guide her creative practice?

Looking at every project fresh, asking what actually needs to be done, and creating with the least environmental impact while still engaging people.

Why does process matter as much as outcome?

Because every material and process is an integral part of the result. If the intent is beneficial, the process has to align with it, including what happens at end of life.

What does nature teach about creative work?

Pace. A seed takes time to become a tree with strong foundations, which is her argument for long-term growth on a healthy base rather than speed.

What is Superlocalstudio?

The studio and creative hub Rossler founded in 2015 for collaborative, socially engaged cultural and creative projects with diverse audiences.

What was she doing before?

She co-founded Dinosaur Designs and spent twenty-five years as a director and designer, establishing stores in Sydney, Melbourne and New York.

What should creatives think about first?

What kind of future their work is creating, and the opportunity that represents, rather than treating the object as the end point.

Written by

Lina Wood

Editor

Lina Wood is a science communicator and writer, graduated from a master degree of science communication at The Australian National University.

Danling Xiao

Editor

Danling Xiao is an award-winning entrepreneur and Strategic Director at ReCo. With over a decade of experience spanning brand strategy, customer insight and content marketing, she helps founders and leadership teams navigate complex, highly regulated markets to make confident, high-stakes decisions.

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Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

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We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

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We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

What We Do

AI-Ready Website

We build your website so AI can read, quote and cite. A system your team can extend without a developer.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

Content System

We turn your expertise into a reliable pipeline of high-performing content. Strategy, creative and AI working together.

Wasteland art installation suspended in a Sydney atrium. Low-angle shot of a multi-story glass building atrium with an intricate installation of orange spheres suspended from the ceiling, representing systematic structure and connectivity. Created by Danling Xiao, Mundane Matters. Copyright ReCo. Photo by Katherine Griffiths for City of Sydney.

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We build custom AI-powered marketing systems for your organisation. Research, verification, and content production, all centred on your brand.

ReCo LIVE 2025 team workshop collaborating around a laptop in Sydney. A collaborative team of marketing professionals and business owners gathered around a laptop during an AI and strategy workshop. Photo by Jason de Plater for ReCo. Event supported by the City of Sydney.

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